Keep It Simple For Your Customers

To draw customers to your business, you need to keep their options as simple as possible. The moment a customer is frustrated with your business is the moment they disconnect from you in their minds. They may not leave right away, but they will have one eye open to your potential competitors' offers.

Keep the customers' purchasing options simple and well-defined. For example, many cell phone service providers offer unlimited calling plans where customers are charged a set fee per month, no matter how many phone calls they make. While many customers may never test the limits of such a plan, they enjoy knowing the exact cost up front. This is a much simpler arrangement than calculating what time of day is cheapest to make a phone call.

Include petty costs in your overall price. Restaurants are a prime example of when this can make or break a sale. If you find that you are losing money because many of your customers request extra tomatoes on their sandwich, you have two options. You could require a 5 cent charge whenever they ask for extra tomatoes, or you can add additional tomatoes to your sandwiches and increase the price by 5 cents. Customers naturally question any additional charges to their meals, and may feel taken advantage of over such a small amount. When you include your operating costs in the product prices, your customers understand the tiny increases.

Limit the number of options you present to your customers. The more choices given to a customer increases the feeling of making the wrong choice. This unintentional indecision leaves customers grasping at straws, or not making a purchase at all. Show customers exactly what you have to offer, and how it stacks up to the competition. With the necessary information, they will be able to make an informed choice. They will also feel confident when purchasing from you, since you make the choices as clear as possible.

Making the buying experience for customers as simple as possible is not difficult. Think through the options you are presenting your customers, and make sure they are the best ones for you and your customers. When you make life easy for your customers, they will be happy to return to your business, assured of exactly what they are getting.