While sending greeting cards is a super effective way to build relationships with your customers and make it easier to get referrals and repeat sales, it needs to be done correctly. Your customers will know right away if you are not sincere in your communications with them. Basically, this means treat them like the individual that they are and not like a number in your database.
So, what should be in the very first card you send your customer? If you are just starting greeting card and
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